Sherpa! Awarded ‘Most Effective Search Engine Marketing’ for SPANX
24-Apr-2008
The Atlanta Interactive Marketing Association (AiMA) awarded Sherpa! Web Studios ‘Most Effective Search Engine Marketing’ at the 2008 AiMA Awards ceremony. AiMA selected Sherpa! for their exceptional search engine marketing work for SPANX by Sara Blakely. Sherpa!’s efforts surged search engine driven web traffic 550%, increasing the firm’s online sales.
The search engine marketing campaign included both search engine optimization (SEO) best practices and PR event-based pay-per-click (PPC). Sherpa! targeted niche key-phrases such as “body shapers” and “footless hosiery”. In the end, the cost of organic search engine driven traffic was reduced to less than 1 cent/visitor.
“We are honored that our search engine marketing work received such a prestigious award,” states David Felfoldi, Chief Experience Officer at Sherpa! Web Studios. “We were joined by some of the best online marketing talent in not only Atlanta, but also the nation.”
The 2008 AiMA Awards are Atlanta’s first awards program dedicated exclusively to interactive marketing. Eight of Atlanta’s most talented interactive marketing organizations were recognized by their peers at a ceremony held Thursday, May 1, 2008 at the new W Hotel in Midtown. The sold-out event, hosted by Veronica De La Cruz, Internet correspondent for CNN's flagship morning news program, American Morning, honored campaigns from Definition6, Avenue A | Razorfish, Sherpa! Web Studios, IQ Interactive, ePrize, BrandMovers, LBi, and Engauge Digital.
“This year’s AiMA Awards recipients are testaments to the breadth and scope of campaign work - local, national and global - being done every day by Atlanta-based interactive marketing firms,” said AiMA President Laura Spaugh. “We’re thrilled at the success of our 2008 awards event and look forward to growing AiMA Awards into a premier interactive industry award program in the coming years.”
AiMA Awards 2008 Winners
- Most Effective Online Marketing Strategy - Definition6 for AutoExtra
- Most Effective Integrated Marketing Campaign - Avenue A | Razorfish for Carnival Cruise Lines -
- Fun Ship Island
- Most Effective Search Engine Marketing Program - Sherpa! Web Studios for SPANX
- Most Effective Online Direct Response Program - IQ Interactive for Intercontinental Hotels
- Group Priority Club Rewards
- Most Effective Online Brand Experience - ePrize for The Home Depot’s Light Up the
- Neighborhood Community and Sweepstakes
- Best B2B Campaign –
- BrandMovers for Agilent Technologies “Summer of Fun” campaign
- LBi for EyeWonder Client Testimonial Campaign
- Best Use of Emerging Media - Engauge Digital for Crowne Plaza’s Second Life Island
- Best In Show - IQ Interactive for Intercontinental Hotels Group Priority Club Rewards
About Sherpa! Web Studios (sherpawebstudios.com)
Sherpa!—Atlanta’s leading digital experience marketing firm—strategically blends the freshest digital marketing with award-winning user experience and interface design. Their proven approach to web channel marketing improves online brand awareness, increases lead
conversion, and promotes long-term relationships that generate sustainable value. Sherpa! serves both local and national clients as their trusted guide in planning, implementing, and measuring online initiatives, including BuckheadLife Restaurants, Maxxis, and Rinnai. Sherpa!
offers online strategy, web usability testing and research, web interface and application design, web development, search engine marketing, and email marketing services. Visit SherpaWebStudios.com to learn how Sherpa! can improve the performance of your web initiative.
About AiMA
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.atlantaima.org.